The 4th Industrial Revolution has been hailed by many as the silver bullet that will usher in a new era of productivity and value creation. While in principle, this is a compelling premise, what gets lost in translation is the reality that most of the manufacturing industry is regrettably still trapped in the 3rd industrial revolution. Get a refreshing, compelling look at how to engage NOW in this industry-wide transformation process during this compelling presentation. Old behaviors and business models must make way for new behaviors and business models, and those that refuse to make that transition are destined to be remembered on the “ash heap of history.”