Information Modelling is a key component of Object Oriented Programming, which has been the backbone of software design for decades. However, vendor lock in has prevented the same evolution of technology in manufacturing. It is time to bring these concepts to the Manufacturing Industry, in order to get away from stove pipe architectures and pilot purgatory. To build systems designed to evolve and scale, we need a Smart Manufacturing Strategy rooted in established standards, collaboration, and technology reusability. Information modelling provides that foundation.